Broadest luxury-vehicle subscription service drawing younger consumers and new people to the brand
ATLANTA, GA – Road tripping to the mountains? Take the convertible. Headed to your child’s soccer tournament? An SUV will carry the family and equipment. To celebrate the one-year anniversary of Mercedes-Benz Collection, the automaker’s luxury vehicle subscription service, Mercedes-Benz is expanding its highly successful pilot program to Atlanta, GA, Mercedes-Benz USA’s (MBUSA) headquarters.
Based on subscriber preferences, Mercedes-Benz Collection is also expanding its Nashville, TN offering to include an additional (Premier) tier. Mercedes-Benz Collection allows subscribers to switch between different types of vehicles depending on their needs or lifestyle. With over 50 model variants in the program, the concierge-driven service offers the broadest selection of any vehicle subscription service in the luxury market for drivers who prefer variety, flexibility and convenience. In the weeks ahead, Atlanta will also test a new subscription tier, which will consist exclusively of the company’s high-performance AMG models.
A collaboration between MBUSA, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers, Mercedes-Benz Collection launched in June 2018 as a pilot in two markets: Nashville and Philadelphia, PA. Based on a recent agreement between Clutch Technologies and Mercedes-Benz, the Atlanta expansion will involve offering Clutch Georgia members the opportunity to transition to a Mercedes-Benz Collection subscription. Mercedes-Benz Collection will continue to be powered by the subscription platform from Clutch Technologies.
“The pilot program far exceeded our expectations. Eighty-two percent of the subscribers are new to Mercedes-Benz, and we are hitting the mark attracting younger drivers who might not otherwise have the opportunity to experience the brand at such a young age,” said Adam Chamberlain, vice president of sales for MBUSA. “Interestingly, families and couples are equally accessing the service whether for use as their primary car, for fun or as a way to test drive a wide variety of models.”
“Mercedes-Benz Collection is proof that there is a strong appetite for services that provide people with the flexibility to move in and out of various Mercedes products, depending on their needs, without the added effort of managing vehicle insurance, maintenance or mileage limits,” Geoff Robinson, vice president, Mercedes-Benz Financial Services USA LLC. “Based upon market input and the learnings from our pilot programs, we continue to fine tune our offering to meet the changing demands of our customers.”
There are three tiers currently in the program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month (depending on city/level). Subscribers pay a one-time activation fee of $495 and may then choose from a broad array of Mercedes-Benz vehicle styles offered in that subscription tier, including Mercedes-Benz SUVs, sedans, coupes, cabriolets, roadsters and wagon models. Each tier also allows access to the company’s popular high-performance Mercedes-AMG models. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations.
The Mercedes-Benz Collection works through a combination of the Mercedes-Benz Collection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer’s profile.
How It Works:
Further information on Mercedes-Benz Collection is available at collection.mbusa.com.
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.
MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbvans.com and www.smartusa.com.
Accredited journalists can visit our media site at www.media.mbusa.com. Follow us on Twitter @MBUSAnews
Mercedes-Benz Financial Services USA LLC, headquartered in Farmington Hills, Michigan, with a Business Center in Fort Worth, Texas, provides brand-specific financial products and services for Mercedes-Benz automotive dealers and their retail customers. In the U.S. trucking industry, it conducts business as Daimler Truck Financial and provides flexible financial products and services for Daimler Trucks North America commercial vehicles branded Freightliner, Western Star and Thomas Built as well as Mitsubishi Fuso Truck of America, Inc.
It is a company of the Daimler Financial Services Group, headquartered in Stuttgart, Germany, which is one of the leading financial services organizations worldwide and was ranked in the top 10 on the list of the World’s Best Multinational Workplaces by the Great Place To Work Institute in 2016 and 2018. Mercedes-Benz Financial Services USA LLC was also named one of the 100 Best Workplaces for Millennials in 2015 and 2016, and one of the 100 Best Workplaces for Women in 2016 by Great Place to Work and Fortune.com. For more information, please visit www.corp.mbfs.com or www.facebook.com/mymbfs.
Clutch Technologies is the leader in subscription and mobility services software to the automotive industry. Utilizing Clutch’s end-to-end platform, automotive dealers, OEM’s, car rental companies and fleet operators can increase asset utilization, offer new revenue streams and deliver innovative consumer experiences. Clutch, a Cox Automotive company, is recognized as a pioneer in the subscription category and has been chosen, trusted and recommended by more than 45 signed dealers and manufacturers across the US and Canada. Learn more by visiting driveclutch.com.