Press Releases

Posted on May 13, 2019

Daimler Financial Services establishes new division on its Board of Management: “Digital and Mobility Solutions”


  • Jörg Lamparter, Head of Mobility Services, to become Daimler Financial Services AG Board Member, leading newly created Digital and Mobility Solutions division, effective June 1, 2019
  • Benedikt Schell, currently Chief Experience Officer (CXO) on the Board of Management for Daimler Financial Services AG, moving to the position of Chairman of Mercedes-Benz Bank AG in Germany
  • Rodolfo Dominguez, Vice President of Business Transformation and Chief Digital Officer for the Americas to assume new, expanded role as Global Head of Digital Solution Centers and Chief Digital Officer for Daimler Financial Services
  • Klaus Entenmann, Chairman of Daimler Financial Services AG: “In Jörg Lamparter, we are gaining a recognized expert in digital mobility services as a new Member of the Board of Management. Within Daimler Financial Services AG, which will change its name to Daimler Mobility AG this summer, he will systematically merge the growing fields of digitization and mobility.”

Farmington Hills, MI – Daimler Financial Services AG is strategically realigning key areas of its business by establishing a new division on its Board of Management. Effective June 1, 2019, Jörg Lamparter, currently head of Daimler Mobility Services GmbH, is poised to become a new Member of the Daimler Financial Services AG Board of Management, leading the Digital and Mobility division.

As Head of Daimler Mobility Services GmbH, Lamparter has been responsible for Daimler’s mobility services. At the end of 2018, Daimler AG had approximately 31 million customers worldwide. Lamparter also played a major role in spearheading the joint ventures with BMW Group in January 2019, bringing Daimler’s mobility products and services – car2go, moovel and mytaxi – under the newly-created company YOUR NOW. In his new role, Lamparter will be responsible for the company’s strategic journey of digitalizing products and processes within the company. He will also remain Head of Daimler Mobility Services GmbH.

“In Jörg Lamparter, we are gaining a recognized expert in the field of digital mobility services as a new Member of the Board of Management. Within Daimler Financial Services AG, he will play a fundamental role in merging the growing fields of digitization and mobility,” stated Klaus Entenmann, Chairman of Daimler Financial Services AG.

Supporting the newly created Digital and Mobility Solutions division, Rodolfo Dominguez, currently Vice President of Business Transformation and Chief Digital Officer for Mercedes-Benz Financial Services in the U.S. will transition to an expanded role as Global Head of Digital Solution Centers (DSC) and Chief Digital Officer for Daimler Financial Services, effective June 1, 2019. He will be based out of the company’s global headquarters in Stuttgart, Germany, reporting to Jörg Lamparter.

With these personnel and organizational changes, the company is preparing for its renaming as Daimler Mobility AG in July. Franz Reiner, currently Member of the Board of Management for the Europe Region and current Chairman of Mercedes-Benz Bank AG in Germany, will become the company’s new Chairman on June 1, 2019, succeeding Klaus Entenmann, who will retire at the end of the year.

Benedikt Schell, currently Chief Experience Officer (CXO) and Member of the Board of Management for Daimler Financial Services AG will take over the position of Chairman of Mercedes-Benz Bank AG in Germany, succeeding Franz Reiner on June 1, 2019. At the same time, Schell will step down from Daimler Financial Services AG’s Board of Management.

Klaus Entenmann: “As CXO, Benedikt Schell played a fundamental role in the successful implementation of our digitalization strategy to date. The Digital Solution Centers that were established under his leadership are a key element of our digital transformation and are critical in our ability to swiftly launch scalable products and services.”

About Jörg Lamparter:

In his function as Head of Mobility Services at Daimler Financial Services AG, Jörg Lamparter is responsible for areas that will change the future of mobility. An important milestone was January 31, 2019, which saw the successful completion of the mobility joint ventures between Daimler AG and the BMW Group in the areas of ride-hailing (FREE NOW), carsharing (SHARE NOW), multimodal mobility (REACH NOW), parking (PARK NOW) and charging (CHARGE NOW). As Head of Mobility Services, Lamparter is also responsible for autonomous services, digital mobility solutions, urban mobility concepts and for the management of portfolio investments in several companies, such as Blacklane, FlixMobility, Taxify, Turo, Via, among others. These topics will continue to report under Lamparter.

Lamparter, a technical business economist graduate, joined the former Daimler-Benz AG in 1996 and has held various positions in Germany and abroad. In the early 2000s, he played a central role in establishing an internet-based, car financing startup in the USA. From June 2006 until the end of 2011, Lamparter was responsible for setting up and developing Mercedes-Benz Financial Services Canada Corporation outside Toronto, Canada. Following, he became Director – Sales & Marketing, managing the sales and marketing activities for the Passenger Car and Commercial Vehicle unit of Daimler Financial Services AG in Stuttgart until September 2013.

From July 2013 to February 2016, he was Head of Sales at Mercedes-Benz Bank AG. Between March 2016 and October 2017, Lamparter was CEO of the moovel Group, responsible for all activities of the moovel Group (Stuttgart) and moovel North America (Portland, Oregon).

About Rodolfo Dominguez:

In his expanded role, Dominguez will be responsible for accelerating the adoption and scaling of digital technologies to deliver a first-class experience for dealers and customers through the company’s Digital Solution Centers in China, Germany, Singapore and the United States. Prior to his new position, Dominguez worked as the Vice President of Business Transformation and Chief Digital Officer for the U.S. and Canada, where he led the establishment of a newly created Digital Solution Center with focus on digitally enabled, customer self-service capabilities, delivered through scaled agile frameworks.

Dominguez has over 20 years of automotive finance and leadership experience in Mexico, Canada and the U.S. His previous positions include: Vice President – Enterprise Portfolio Management; Vice President – Global Products Processes and Systems; President and CEO of Mercedes-Benz Financial Services Canada; and Business Center Director in Canada. Before joining the company in 1996, Dominguez worked for Hussmann Refrigeration and KPMG in Mexico.

Dominguez earned a Bachelor’s degree in Business Administration with Major in Public Accounting and a Master’s degree in Information Technologies and Business Administration from the Instituto Tecnologico Autonomo de Mexico (ITAM). He is passionate about giving back to the community and developing future leaders through his involvement with several non-profit organizations, including a three-year tenure as the Michigan Chapter President of the Association of Latino Professionals for America. He was named in 2016 an “Automotive News All-Star” in the Finance & Insurance category. In 2017, 2018 and 2019, he was selected for the “HITEC 100” list by the Hispanic IT Executive Council, which recognizes the top 100 most influential and notable Hispanic Professionals in the information technology industry.

More information from Daimler is available online at: and

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Daimler at a Glance

Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the vehicle manufacturer is one of the biggest suppliers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer in vehicle manufacturing, Daimler sees making the future of mobility safe and sustainable as both a motivating factor and an obligation.

The Group’s focus is on innovative and green technologies as well as on safe and superior vehicles which exude a very special fascination. Daimler consistently invests in the development of efficient drive systems – ranging from hybrid vehicles to all-electric vehicles powered by either batteries or a fuel cell. The Group’s long-term goal here is emission-free driving. What’s more, the company is emphatically pushing for intelligent networking of its vehicles, as well as autonomous driving and new mobility concepts. Daimler is committed to championing a responsible approach in the interests of society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Besides Mercedes-Benz as the world’s most valuable premium automobile brand (source: inter-brand study, 4.10.2018), the Group’s portfolio also includes Mercedes-AMG, Mercedes-Maybach and Mercedes me, as well as the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, not to mention the Daimler Financial Services brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the Frankfurt and Stuttgart stock exchanges (stock exchange symbol DAI). Group unit sales totaled around 3.3 million vehicles in 2017, with a workforce of more than 289,300. The application of IFRS 15 and IFRS 9 in the 2017 financial year would have produced corporate sales of €164.2 billion and a corporate EBIT of €14.3 billion. Before the change to IFRS 15 and 9, corporate sales for the 2017 financial year as reported were €164.3 billion with a corporate EBIT for the 2017 financial year of €14.7 billion.