Press Releases

Posted on April 5, 2016

Geoff Robinson Appointed Vice President of Mercedes-Benz Financial Services

Geoff Robinson, VP of MBFS

Mercedes-Benz Financial Services USA LLC today announced that Geoff Robinson, Vice President of Marketing and Chief Digital Officer, has been appointed Vice President of Mercedes-Benz Financial Services, effective May 1, 2016. In this role, Robinson will be responsible for financing and leasing-related sales, marketing and dealer relations activities of Mercedes-Benz and smart products in the U.S. He will also become a member of the company’s Americas region executive leadership team.

Robinson succeeds Brian Fulton, who will take on a new assignment as President and CEO of Mercedes-Benz Canada, Inc., and will be based in the company’s regional headquarters in Farmington Hills, Mich.

“With more than 25 years in the business, Geoff brings extensive knowledge of the industry and proven leadership success to his new role,” said Peter Zieringer, President and CEO of Mercedes- Benz Financial Services and Regional Head of Daimler Financial Services Americas. “He will continue to grow the strong partnerships with our brand partner, Mercedes-Benz USA, and our valued dealer network to provide exceptional experiences for our customers.”

In his previous role, Robinson was responsible for defining and executing marketing and communications strategies for Mercedes-Benz Financial Services’ U.S. market. As the Chief Digital Officer, Robinson has led formation of the company’s Digital Transformation Office, a team dedicated to accelerating the company’s vision of providing a first-class digital experience for dealers and customers.

“I feel fortunate that my professional journey has brought me to this new assignment, especially after spearheading some of our company’s most recent initiatives in the digital space,” said Robinson. “One of our key goals is to continuously elevate the service we provide for our customers, dealers and partners at Mercedes-Benz USA, while driving innovation forward for the future success of our organization.”

Robinson joined the company in 1990 as an Area Manager for Mercedes-Benz Finance in the U.K. Since then, he has held several roles of increasing responsibility in both the U.S. and the U.K., including: Vice President of Sales, Marketing and Remarketing for Daimler Truck Financial (U.S.); Managing Director of Daimler Fleet Management in the U.K.; and General Manager of Sales for Daimler Financial Services in the U.K.

About Mercedes-Benz Financial Services

Mercedes‐Benz Financial Services USA LLC, headquartered in Farmington Hills, Michigan, with Business Center Operations in Fort Worth, Texas, provides brand‐specific financial products and services for Mercedes‐Benz and smart automotive dealers and their retail customers. In the U.S. trucking industry, it conducts business as Daimler Truck Financial and provides flexible financial products and services for Daimler Trucks North America commercial vehicles branded Freightliner, Western Star, Thomas Built Bus and Mitsubishi Fuso Truck of America, Inc. Mercedes‐Benz Financial Services USA LLC serves as the headquarters for operations in the United States, Canada, Mexico, Argentina and Brazil, and has approximately 1,800 employees throughout the Americas. It is a company of the Daimler Financial Services Group, headquartered in Stuttgart, Germany, which does business in 40 countries and has an employee base of approximately 9,975 people worldwide. Daimler Financial Services is one of the leading financial services organizations worldwide and was named one of the 25 World’s Best Multinational Workplaces by the Great Place To Work Institute in 2014. Mercedes-Benz Financial Services USA LLC was also named one of the 100 Best Workplaces for Millennials by Great Place to Work and in 2015 and 2016. For more information, please visit or For more information about Daimler Truck Financial, log onto w