Press Releases

Posted on August 10, 2015

Steven Goodale Appointed Vice President of Daimler Truck Financial

Steven Goodale, VP of DTF

Mercedes-Benz Financial Services USA LLC is pleased to announce that Steven Goodale, currently Managing Director and CEO of Mercedes-Benz Financial Services Australia and New Zealand, has been appointed Vice President of Daimler Truck Financial, a business unit of Mercedes-Benz Financial Services. Daimler Truck Financial provides a broad range of flexible financial and insurance services in support of Daimler Trucks North America’s commercial vehicle brands, which include: Freightliner; Western Star; Thomas Built Buses; Mitsubishi Fuso; and Sprinter.

Goodale takes the place of Juergen Rochert, currently Vice President of Daimler Truck Financial, who will take on a new assignment as Managing Director and CEO of Mercedes-Benz Financial Services Australia and New Zealand. The changes are effective immediately.

“Steven brings a deep understanding of the commercial trucking industry and broad leadership experience within financial services to Daimler Truck Financial,” said Peter Zieringer, President and CEO of Mercedes-Benz Financial Services and Regional Head of Daimler Financial Services Americas. “He will continue to build upon the strong partnerships with our brand partner Daimler Trucks North

America and our commercial dealers to provide exceptional support to our valued fleet, owner/operator, municipal and vocational customers.”

Goodale began his career with the company in 1985, as a part-time adjuster at Chrysler Credit Corporation, while completing his bachelor’s degree at Wichita State University. He has held several positions in the U.S. and Germany, including: the head of Global Credit Operations; Vice President of Credit and National Accounts; Vice President of Customer Service, Collections and Remarketing; as well as Zone Manager in Philadelphia and New Orleans. While Goodale served as the Director of Credit for Daimler Truck Financial from 2001 to 2005, he successfully worked with dealers and customers to find solutions in a very challenging environment.

In this new position, Goodale will be responsible for all activities within Daimler Truck Financial and is a member of the company’s executive leadership team. He will be based in the company’s Operations Center in Fort Worth, Texas.

About Mercedes-Benz Financial Services

Mercedes‐Benz Financial Services USA LLC, headquartered in Farmington Hills, Michigan, with Business Center Operations in Fort Worth, Texas, provides brand‐specific financial products and services for Mercedes‐Benz and smart automotive dealers and their retail customers. In the U.S. trucking industry, it conducts business as Daimler Truck Financial and provides flexible financial products and services for Daimler Trucks North America commercial vehicles branded Freightliner, Western Star, Thomas Built Bus and Mitsubishi Fuso Truck of America, Inc. Mercedes‐Benz Financial Services USA LLC serves as the headquarters for operations in the United States, Canada, Mexico, Argentina and Brazil, and has approximately 1,800 employees throughout the Americas. It is a company of the Daimler Financial Services Group, headquartered in Stuttgart, Germany, which does business in 40 countries and has an employee base of approximately 9,975 people worldwide. Daimler Financial Services is one of the leading financial services organizations worldwide and was named one of the 25 World’s Best Multinational Workplaces by the Great Place To Work Institute in 2014. Mercedes-Benz Financial Services USA LLC was also named one of the 100 Best Workplaces for Millennials by Great Place to Work and in 2015 and 2016. For more information, please visit or For more information about Daimler Truck Financial, log onto w